To the outside observer, a NASCAR-sanctioned racing event might seem like a strange place to look for evidence of environmental responsibility. After all, auto racing is all about high speed, high-test fuel and high-performance machines.
But perceptions can be misleading. The fact is, NASCAR and its member teams, suppliers and fans are part of a worldwide movement that incorporates “green thinking” into every facet of human activity. Including motor sports.
As far back as 2008, after research showed that its fan base is very concerned about the environment, and is more likely to describe their households as “green” than non-fans, the NASCAR organization formalized its own environmental programs under an umbrella initiative called “NASCAR Green.” Focusing on reducing waste, carbon emissions and power consumption, this initiative has also been embraced by many of NASCAR’s track and team operators.
One of these teams is Roush Fenway Racing, operator of the No. 16 3M Ford Fusion, driven by Greg Biffle. According to Ian Prince, Roush Fenway’s Chief Sustainability Officer, consideration of the environment is no longer just a “feel-good” exercise.